On March 21, 2022, the Centers for Medicare and Medicaid Services (CMS) awarded Porter Novelli Public Services Inc. (PNPS) a sole-source contract of up to $19.5 million, “Public Health Emergency Unwinding National Outreach and Enrollment Campaign,” to provide technical professional services for the development, implementation, execution and evaluation of a public relations campaign for the massive re-determination of the eligibility of 80 million Medicaid beneficiaries. The contract states, “the PHE is expected to end in April 2022” — an indication that CMS has revised its timeline for the unwinding at least once. 

The period of performance for this award is through March 17, 2023. PNPS will receive a base award of $11.5 million with two optional tasks worth $5 million and $3 million. PNPS has the contract for the Children’s Health Coverage National Outreach and Enrollment task. This is a logical follow on as it targets similar low-income families. The original task order was awarded using the National Multi-Medical and Education Campaign (NEC) IDIQ. 

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